Skills For Digital Marketer- Right now we’ll discuss some skills that each Digital Marketer should know. If he/she needs to turn into a professional in Digital Marketing.
Hey everyone, it’s Thakur Ritik Suryavanshi and today I am going to teach you some Skills For Digital Marketer, So let’s get Start without wasting time.
Skills For Digital Marketer
Now, we are going to teach you such 6 points that you should know to grow Skills For Digital Marketer and If you want to become a Good and nice Digital Marketer in future then you have to follow these Skills For Digital Marketer. So without wasting any more time let’s get started and know about Skills For Digital Marketer.
#1. Marketing Skill
He/she should know the basic know-how of marketing skills. I’m not speaking in regards to the definition of marketing. Or he/she should know about what is guerrilla marketing.
He/she should know who is his/her target audience?
If there’s a product. Then who’ll buy this product? He/she should know this.
How to define target audience.
Let’s understand this first. Let’s say.
Suppose, I want to sell a watch and it costs 2.5 lakh. Let’s say. and not everyone can buy this watch right?
Only a specific person will buy this. male or female?
This watch is for men. Only they’ll buy it. Who’ll buy it? Those you can afford. Means they earn a lot.
So according to that, You need to identify your target audience. Will that person be from a specific place? Chances are he/she will belong to metro cities.
If he/she is buying an expensive watch. So when my target audience is defined. It’ll be easy for me in marketing.
Those who run ads on youtube/facebook , they know this. There’s an option for targeting. If your marketing concepts are good. Then you can easily target. That’s it.
This is the basic principle of marketing.
#2. Sales Basics
Means He/she should know what’s sales pitch.
How to sell a product. Means whenever you want to run an ad. Or anything.
Ultimately when you are doing Digital Marketing. What’s your aim? Sell the product. In case you are unable to promote or sell a product then you aren’t Digital Marketer. Until and unless
If you’ll be able to promote products, Then you’re good in digital advertising and marketing. So in order to sell a product. You need to learn Selling techniques. a way of Copywriting, If you are writing blogposts or posts.
Then how you should write it. That our readers or customer reads it and feels the need to buy it. and if someone is doing video marketing then and think how you can deliver the message via video.
If I’m doing Banner advertisements Then what can we write on banner advertisements, That our buyer feels the need to purchase it.
So i am recommending a little series which Digital Marketing, Do follow my that series.. I’ve worked hard in making that series. If you happen to understand one advertising and marketing Digital advertising and marketing will likely be simple.
So if you understand it correctly. Third point is:
Design sense Or i can say UI. He/she should know basic knowledge of UI. Let’s say
If you saw an ugly picture on Facebook. as an ad campaign Will you click? Copywriting is nice however their design sense is horrible. and it’s related to your use.
Means his/her targeting is good and sales pitch is good too But that photo is not appealing Or that text. It’s size is very short.
Any kind of blunder in UI/UX. let’s forget about ad Website is same. Horrible It’s not appealing Impression won’t be good.
So if you have a basic knowledge of design Then you can easily do Digital marketing Whether it’s an ad campaign or website.
Visitor’s first impression is good. and first impression matters. What we can do?
It is potential that your design sense just isn’t good than download Pinterest. and according to your category research different things. You’ll get to know new things.
#4. Idea of Profitability
Calculation of profitability, Yes, If you don’t know this logic then Let me teach you this logic. Let’s say there’s a product. whose manufacturing cost is 80rs.
Now we have manufacturing cost = 80 rs and i sell it at 100rs in the market. Now simple calculation. My profit is 20rs.
Now with this profit margin And i need to use this money for marketing also. If my marketing cost is more than 20rs.
That i need to sell it at loss. So if i properly analyse profitability. Of my clients. Or for my own digital marketing. If i do it properly. Then i’ll never be in loss.
Now Biggest problem faced by digital marketers is They do successfully run ad. But they don’t know. How much should they spend?
In order to convert one person to Benefit?
When you understand the profitability, you’ll be able to calculate, That I can’t spend any more than this.
Talking about Google Adwords. There’s an option for acquisition right? Cost per acquisition.
If Cost per acquisition Is less than my profit. Then it’s a profitable deal.
If cost per acquisition is more than my profit Then it’s a loss. That’s it.
Means I should not work on that. We’ll talk about this in detail some other day about CPA(cost per acquisition) What is it?
Now, Basic tools
How individuals brag that they know how you can use Google AdWords. I know the AHREF tool. I know photoshop. I know premier pro. These are just tools. Starting points of this post, remember? those matter not tools.
You can even hire a person for tools. But, If i am an expert in SEO. Then i should know some tools like ahref. If i am an expert in social media. Then I should know tools regarding social media.
Designing skills are must for social media and copywriting is very important. I’ve already told you that post in the future.
So if the video is the future then Video editing is a must too. If you don’t know then at least Be aware about editing basics like lighting. basic know-how otherwise, Even if I hire an editor. I won’t be able to guide him.
Now, There are 2 next points and they go together.
#5. Analytical skill and creative skill
Analytical skill means Whenever i run an ad on facebook or Google adwords.
In those tools, You receive a report after the ad campaign ends. Analytical report where You get the idea of who clicked on your ad. Where do they live Everything.
Now we need to analyze this data. That which factor is nice for us and which isn’t. Earlier what we talked about marketing basics. Let’s say.
I dont’ know my client audience. and our client too doesn’t know his target audience. What will we do? We test it first.
In this we’ll try various things. On our target audience. And then after exploring the analytical report then based on that data, I’ll be able to do result oriented work.
That this data is good ,and we should target this audience.
Now Creative Skill means Let’s say
Google Adwords means there are many ways to do a single work. Finding these ways – Creativity
Creativity is not painting. What a design Creativity is in my many ways. If you are running a campaign in digital marketing. Then you can make 10 campaigns for one single product. This is creativity.
Suppose, If I say I wish to sell these footwear 80Rs. Worth and I want to create a sale on 28 Oct. Then on this, you can create or make 10 ads campaigns This called creativity.
Now it has seen that Those that are creative can’t be analytical and those who are analytical can not be creative.
But if you have more analytical skills then Pick that digital marketing niche Where you can use your skills to the fullest.
Google adwords Social media’s analytical part. These things and if you have more creative sense then you can do copywriting Banners, Social Media Marketing, Website’s UI/UX, Sales copy.
Concentrate on these things and if you are good in both Then you are GOD.
So today we teach you some skills for digital marketer, If you want to become a Digital Marketer in the Future. I hope you liked this post if you liked this post then share with your friends and social media platforms and also tell me in the comments about the post.
Because your feedback is very compulsory for me. Then Bye Goodnight, Good Morning, Good Afternoon, whenever you are reading this post. Thank you very much for your valuable time.
Thakur Ritik Suryavanshi is the author and founder of this blog, who has just passed his senior secondary class but at the same time he had a lot of interest in technology since childhood and along with that, he worked for almost four years in the field of technology, Has more than and they have a lot of experience in digital marketing. Thakur Ritik Suryavanshi belongs from Uttar Pradesh’s district Bulandshahr, and he started his internet journey from here.